Hard Hat Marketer - Mentorship + Community for Marketers Opening Again in 2026

opening again in early 2026: Secure your spot in a peer group built exclusively for construction marketers.

You’re Ready for

Strategy That Does the Heavy Lifting

Skip the guesswork. Let’s build a clear plan, lead your marketing and business development with confidence, and finally grow with direction that sticks.

***THE FOYER***

Strategic Services Suite

Strategic partnership, leadership, and execution—without the full-time overhead.

Custom engagements tailored to your goals—messaging audits, recruitment campaigns, rebrands, or go-to-market strategy.

A focused, done-for-you package to clarify your positioning and create a brand that works as hard as you do.

The Hard Hat Marketer gives in-house construction marketers the strategy, mentorship, and support to lead with confidence and get results.

Fractional CMO

For construction companies who need strategic leadership without the full-time overhead.

If your marketing feels disconnected, your message is inconsistent, or your internal team is spinning in circles, it’s time for a different kind of support.

As your Fractional CMO, I step in as a strategic partner, guiding your in-house team, aligning your brand, messaging and strategy. Helping you create a marketing function that actually works.

Together, we’ll build a system that’s clear, repeatable, and built to grow with you.

This is a great fit if you:

  • Have an internal team but no clear strategy

  • Need your marketing, recruiting, and business development to start working together to drive leads

  • Want a partner who understands your industry and drives results

INCLUDES:

  • Audit of current functions

  • Annual strategic plan + quarterly action plans

  • Authentic brand Identity and messaging

  • Oversight of execution and accountability

  • 6-12 month minimum engagement

“Dawn brought clarity, direction, and confidence to our leadership team. Her presence helped us grow faster, communicate better, and finally get aligned.”

Strategic Projects

Tactical solutions with real impact, customized to solve the problems holding you back.

Not every company needs ongoing CMO support. Sometimes, you just need someone who can step in, fix the issue, and get your team moving again.

Whether it’s clarifying your message, aligning your team, or launching a recruitment campaign that finally gets attention. I lead short-term, high-impact projects designed to drive results.

Custom Projects May Include:

  • Brand Identity + Market Positioning

  • Marketing Strategy

  • Recruitment Strategy

  • Business Development Strategy & Process Development

  • Go-to-Market Strategy for New Services or Divisions

“We stopped chasing random tactics and finally built a strategy that everyone could follow. It changed how we show up and how clients respond.”

Marketing, Recruitment & Business Development Strategy

After your brand is rebuilt, it’s time to put it to work. This next phase is all about using your brand to get visible, attract the right people, and grow your business. Whether you need help with marketing, recruitment, business development or all three we’ll build a simple, effective strategy to move your business forward with clarity and confidence.

Who Is This For?

  • Construction companies who’ve completed the Brand Build

  • Owners or marketing leads ready to implement a growth plan

  • Teams who need focused support in 1–3 strategic areas

  • Companies tired of guessing and ready for a real strategy

Results To Expect:

  • A custom, prioritized action plan tailored to your team and goals

  • Clear messaging that attracts ideal clients, team members, or partners

  • Tactical strategies to support visibility, lead generation, and hiring

  • Regular check-ins & reporting to keep you on track and adjust as needed

Investment:

Let’s talk about what you need, and we’ll build the right package.

Ready to take the next step?

Annual Strategic Planning

This isn’t your typical business planning session. In this in-person or virtual workshop, we'll dig into what's not working (and what is), map out you 2026 goals, budget and quarterly action plans so your Marketing and BD teams can move forward with less fluff and more focused, revenue generating results.

Who Is This For?

  • Construction and trades companies ready to grow with intention, not guesswork

  • Marketing and/or BD teams needing alignment and focus

  • Owners who want a practical plan to attract the right clients, crew, and opportunities

  • Teams that want to plan smarter in marketing, recruiting, and business development

Results To Expect:

  • Workshop style, collaborative team environment

  • Audit of current state

  • A documented 12-month strategy

  • Quarterly action plans

  • Clear goals, timelines, and team responsibilities

  • Alignment across your team on priorities and direction

  • Tracking & reporting measures

  • A confident, focused path forward that feels achievable

  • Accountability check-ins throughout the year are available to keep you on track

Investment:

Lach session is unique and tailored to your team and needs. Let's talk!

***THE FOYER***

Ready to take the next step?

CHOOSE THE OPTION MOST SUITABLE FOR YOU

FREE STRATEGIC PLANNING PREP GUIDE

A multi-page pre-work checklist and logistics guide to align your team before planning day—what to bring (metrics, wins/losses, SWOT, issues), who to invite, and how to set the room. It saves time in-session and makes decisions stick so you leave with a clear plan.

STRATEGIC PLANNING WORKBOOK

A step-by-step workbook you fill in with your team: two-day agenda, Year-in-Review, SWOT, issues, goal setting with quarterly milestones, ownership, and an implementation & check-in plan. Built to align teams and turn discussion into a measurable, sharable plan.

Let’s Talk In-Person Workshop

On-site facilitation for your leadership team. I guide the room through each exercise, keep pace, and help you pressure-test priorities, set measurable goals, assign owners, and leave with next steps—so you can focus on decisions while I drive the day.

Blue-Collar Brand Build

The foundational brand strategy experience for construction and trades companies ready to stop blending in.

You’ve got a good company but your brand still doesn’t reflect who you are, what you stand for, or where you’re headed.

This focused and collaborative process helps you clarify your identity, shape your messaging, and build a brand that leads with confidence.

This is not a one-size-fits-all “program.” It’s now a custom engagement inside the Strategic Services Suite, available when the timing and fit are right.

examples of what you could Walk Away With:

  • An authentic brand identity

  • New mission, vision, values

  • Differentiators to help you stand out in your market

  • Enhanced messaging that attracts the right people

  • Updated logos and visuals

  • Confidence in how your business shows up and stands out

“This process helped us find our voice, attract better clients, and build a stronger team. It was the foundation we didn’t know we needed.”

3 Options To ChOOSE FROM:

OPTION 1

Brand Build Blueprint

DIY

Perfect for construction leaders and marketers who want to

build their brand foundation on their own, with tools, guidance, and examples to make it simple. Includes:

  • 5-step video module series

  • Fillable brand workbook + templates

  • Real construction brand examples

  • Private online learning hub

Your Investment: $797

OPTION 2

Brand Build Bootcamp

GROUP COACHING

Spots are limited to 8 non-competing companies perfect for small business owners, marketing leads, or in-house construction marketing teams ready to finally get clarity and confidence in their brand.

The Launch Cohort kicks off June 2nd and runs for 8–10 weeks, with live group coaching, personalized feedback, and real-time support from me every step of the way.

Includes everything in Essentials, plus:

  • Weekly Zoom calls + real-time feedback

  • Private community for connection + accountability

  • Bonus: How to apply your new brand to marketing, BD, and recruiting

Your Investment: $4,997

OPTION 3

Executive Brand Build

DONE FOR YOU

The VIP experience for owners and executive teams who want it done right and done fast with Dawn personally leading every step.

Includes everything in Bootcamp, plus:

  • In-person deep-dive brand audit

  • 1:1 virtual sessions to define + build your brand

  • Complete Brand Strategy Document + Messaging Guide

  • Final walkthrough with your marketing/BD team

  • 60 days of post-delivery support

Your Investment: $19,997

(or 2 payments of $10K/month)

Ready to Build your brand from the ground up

with clarity, confidence, and expert support?

Let’s make sure your brand works as hard as your business.

Introducing

The Hard Hat Marketer

A VIP mentorship group built just for marketers in construction.

Get the real-world support you need to lead marketing inside a construction company—with confidence, clarity, and a community that gets it.

This isn’t another generic marketing group.
The Hard Hat Marketer is built for the ones in the trenches, marketers inside construction companies who are navigating real challenges like:

  • Aligning with executive teams

  • Building content with limited resources

  • Keeping up with digital trends

  • Driving recruiting, marketing, and business development often all at once

I created this because I’ve been there.
When I was leading marketing inside a construction company, I often felt like I was figuring it out alone with no roadmap, no team, and no one to bounce ideas off of.

This group is the kind of support I wish I had back then.

  • Strategic advice and mentorship

  • Live Calls & Trainings

  • Feedback on ideas, campaigns, and roadblock

  • A private community of construction marketers who get it

  • Industry-specific tips, templates, and resources

3 Options To ChOOSE FROM:

OPTION 1

Brand Build Blueprint

DIY

Perfect for construction leaders and marketers who want to

build their brand foundation on their own, with tools, guidance, and examples to make it simple. Includes:

  • 5-step video module series

  • Fillable brand workbook + templates

  • Real construction brand examples

  • Private online learning hub

Your Investment: $797

OPTION 2

Brand Build Bootcamp

GROUP COACHING

Spots are limited to 8 non-competing companies perfect for small business owners, marketing leads, or in-house construction marketing teams ready to finally get clarity and confidence in their brand.

The Launch Cohort kicks off June 2nd and runs for 8–10 weeks, with live group coaching, personalized feedback, and real-time support from me every step of the way.

Includes everything in Essentials, plus:

  • Weekly Zoom calls + real-time feedback

  • Private community for connection + accountability

  • Bonus: How to apply your new brand to marketing, BD, and recruiting

Your Investment: $4,997

OPTION 3

Executive Brand Build

DONE FOR YOU

The VIP experience for owners and executive teams who want it done right and done fast with Dawn personally leading every step.

Includes everything in Bootcamp, plus:

  • In-person deep-dive brand audit

  • 1:1 virtual sessions to define + build your brand

  • Complete Brand Strategy Document + Messaging Guide

  • Final walkthrough with your marketing/BD team

  • 60 days of post-delivery support

Your Investment: $19,997

(or 2 payments of $10K/month)

Ready to Build your brand from the ground up

with clarity, confidence, and expert support?

Let’s make sure your brand works as hard as your business.

***THE FOYER***

Strategic Services Suite

Long-term strategic partnership, leadership, and execution—without the full-time overhead.

Custom engagements tailored to your goals—messaging audits, recruitment campaigns, rebrands, or go-to-market strategy.

A focused, done-for-you package to clarify your positioning and create a brand that works as hard as you do.

The Hard Hat Marketer gives in-house construction marketers the strategy, mentorship, and support to lead with confidence and get results.

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Award winning Author, Chief Editor, Mother of Two, Horse Whisperer

All the love you put into your words stays in my mind. I have removed McDonald's and all kinds of junk food from my diet. When I feel temptation calling my name, I can hear your words saving me.

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Attorney, Buenos Aires, Argentina

My holistic therapy with Marcela completely changed my life. Her approach helped me quit substance abuse cold turkey and guided me through the healing process. Marcela's daily support and vegan diet plan detoxified my body and brought me back to life.

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Art Dealer