Hard Hat Marketer - Mentorship + Community for Marketers Opening Again in 2026

opening again in early 2026: Secure your spot in a peer group built exclusively for construction marketers.

In order for a Strategic Partner to help you grow your construction business...

It Has to Start With the Right Foundation:

1

A Brand That’s Built for the Long Haul
Real alignment between who you are, who your ideal customers are, where you’re going, and how you show up authentically in the market.

2

Messaging That Leads
Clear, confident language that is unique to you and actually connects and builds trust with the clients and team members you want to attract.

3

Strategy That Drives Results
A simple, grounded plan that aligns your marketing, recruiting, and business development, drives quality leads and impacts ROI directly.

Most construction companies get stuck in tactical or reactive mode …

Posting polished images. Running ads with stuffy corporate language. Hiding all of the good stuff.

But without the right foundation, none of it sticks.

And that’s why I do things differently.

At Stunner Strategy, this work isn’t about making things look better.

It’s about building a system that actually works better, across every part of your growth strategy.

When we work together, we don’t just design assets, we drive alignment.

You’ll walk away with a brand and strategy that:

  • Reflects who you are, not just what you build

  • Attracts the right clients and talent, without relying on luck or low bids

  • Helps your team speak with confidence, sell with clarity, and grow with purpose

This isn’t branding for branding’s sake.

This is leadership.

And when your strategy aligns from the inside out, everything gets easier.

Here Are 3 Reasons You Should NOT Work With Me...

We need to be honest about something...

Unlike other coaching programs out there, we’re not for everyone. So here are three reasons you should NOT do business with us.

1

You Just Want a Quick Fix

If you think a new logo or tagline is going to change everything, this isn’t the right fit. The work I do is foundational and built to last.

2

You Don’t Want to Get in the Weeds

If you’re not willing to slow down and get clear on what’s actually working and what’s not, we won’t get far. Strategic growth takes intention.

3

You’re Not Ready to Lead Boldly

If you want to keep blending in, playing it safe, and relying on outdated tactics, this work isn’t for you. Clarity takes courage.

As Featured In:

Dawn holds an outstanding ability to navigate complex challenges, develop innovative campaigns, and deliver results that consistently exceed expectations.  Her leadership style is characterized by approachability, open communication, and a genuine commitment to the professional growth of her team.

Brittni S.

Marketing Strategist

Dawn took an old, ugly marketing document I had and worked her magic! I now have a sleek, impressive marketing piece to present to my prospective clients. In addition, she has great vision when it comes to talking through long term strategic ideas for my business.

Scott B

Financial Advisor

Detail, professionalism, likability, organization, communication - Dawn has a great client service pedigree and is an absolute pro at relationship building. I have also been impressed with her ability to manage conflict and keep clients and projects moving forward with consensus. It's not a coincidence that her hometown is Winner, SD!

Paul T.

Mayor Sioux Falls, SD

Who This Is For...

This is for construction leaders who are done with spinning their wheels.

Owners, executives, and marketing leads who are ready to align, lead, and scale.

To win here, you need to be:

  • Coachable: Willing to challenge your assumptions and try a new approach

  • Decisive: Ready to stop waiting and start building

  • Growth-Minded: You care about your team, your reputation, and your long-term impact

If that’s you, we’re probably a great fit:

Let’s talk strategy.

Marcela is not just a Spiritual Nutrition Counselor; she is a true healer. Her wisdom and culinary art have saved me more than once. Before the fast, I felt old and exhausted. Afterward, I felt rejuvenated, like I had aged backward ten years. Marcela taught me to make food preparation simple, fast, and joyful. Today, I sing and dance in the kitchen, truly enjoying a plant-based diet.

Ayn Cates Sullivan, Ph.D.

Award winning Author, Chief Editor, Mother of Two, Horse Whisperer

All the love you put into your words stays in my mind. I have removed McDonald's and all kinds of junk food from my diet. When I feel temptation calling my name, I can hear your words saving me.

Dr. Jorge Giuliboni

Attorney, Buenos Aires, Argentina

My holistic therapy with Marcela completely changed my life. Her approach helped me quit substance abuse cold turkey and guided me through the healing process. Marcela's daily support and vegan diet plan detoxified my body and brought me back to life.

Daniela Misonoff, M.A

Art Dealer

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