Hard Hat Marketer - Mentorship + Community for Marketers Opening Again in 2026

opening again in early 2026: Secure your spot in a peer group built exclusively for construction marketers.

Over the last 20 years, I’ve helped companies grow from the inside out. Business success and growth has been an obsession of mine since I was a little girl.

Sure, this About Page shares a little bit about me, but it’s really about YOU.

It’s about how you can stop blending in, chasing disconnected marketing tactics, and start leading your business with the clarity and alignment you’ve been looking for.

How It All Started

After decades in marketing, sales and business development, much of it inside construction companies, I started to see the same problems:

Good companies doing great work but spending way too much money marketing generic brands.

Reactive tactics that blend in instead of smart strategies that attract the right audience.

Messaging that isn't authentic or problem solving.

Disconnected marketing and business development teams.

Internal teams spinning in circles.

Executives stuck trying to grow.

I knew with my experience - I could help, not as an agency, but as a true partner. Someone who can see the big picture from the outside, build a smart plan, and help lead with purpose.

Facing Big Challenges

When I became the Marketing Director for a group of construction companies, there was no roadmap.

No in-house team. No clear message. No real strategy.

So I rolled up my sleeves and dug in.

I built relationships across the company, from field crews and superintendents to executive leadership and business development.

And together, we brought the brand to life and created internal systems for real growth.

In five years, the company doubled in size.

And I learned things I now bring to every client:

  • Building a strong, authentic brand foundation must be first.

  • Your brand identity must include a clear definition of your target audience.

  • Strategy with accountability is a must.

  • Truly connected teams thrive.

  • Authentic identity drives growth.

  • Transparency builds trust.

Building The Expertise

Yes, I have a business and marketing degree.

But most of what I know was learned by creating relationships and learning in the office and in the field.

I’ve led strategy, built teams, mentored in-house marketers, and helped companies go from scattered to focused.

That hands-on experience is what makes my approach different.

I speak construction.

I get blue-collar brands.

And I know how to bridge the gap between vision and execution.

How I Help You Win

I don’t show up with a pitch deck.

I show up ready to listen, learn, and build something that lasts.

Together, we figure out where the gaps are, then we build a strategy to fix them. That might mean stepping in as your Fractional CMO. Or it might mean leading a targeted project like uncovering your unique brand identity, creating an aligned marketing strategy, or building a unified business development process.

Either way, we ditch the guesswork and build with purpose.

Because when your brand, message, and strategy finally click?

You start attracting and stop chasing your ideal customers and crew.

***SOCIAL PROOF***

Find Your Hook

Build With Purpose

Grow With Confidence

Your Time Is Now

Now, let’s talk about you.

Imagine having a clear brand and authentic identity, a confident message, and a strategy that is easy to stick to and actually works.

One that helps your marketing stand out from the rest, your business dev team build stronger, real relationships, and your company scale, without the chaos.

You don’t need to do everything at once.

You just need to get aligned and take it step-by-step.

Let’s make it happen.

The next step is up to you.

CHECK OUT MY SERVICES BELOW TO GET STARTED

Meet The Team

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Team Name

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Team Name

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