I’m a small-town girl at heart, I value transparency, authenticity, and building meaningful relationships.
Hi! I’m Dawn, the energy and passion behind Stunner Strategy, where I help construction companies grow and marketing teams thrive.
It started at young age and didn't go away. I’ve always been obsessed with businesses and figuring out how to help them thrive. Fast forward through a marketing & business degree and 20 years in traditional marketing, digital marketing, sales, business development, and leadership, and I’ve found my sweet spot in the construction industry and mentoring marketers. I’m captivated by the people—their raw, hardworking ethic, their endless stories, and the meaningful and versatile projects that shape communities.
I’m a small-town girl at heart, I value transparency, authenticity, and building meaningful relationships.
Whether you're looking to refresh your brand, stand out in a crowded market, attract top talent or land more dream clients my solutions are always simple, actionable, and human-centered.
Having been in the marketer’s shoes, I know how easy it is to get stuck in the daily grind and lose sight of your unique brand identity and big-picture goals. I’m here to help you stop spinning your wheels, stand out, create a brand that’s truly unforgettable, rise above your competition and grow your business.
Whether you’re a business leader ready to redefine your brand or a marketer seeking to elevate your skills, I’d love to help!
What Others Have to Say
“I truly enjoyed working with Dawn. She brought great ideas, a go-getter mentality and a warm personality to our office and our clients every day. Dawn excelled at building relationships both internally and with clients. She was a standout manager who brought a positive spark into the careers and lives of many of our team members.”
- Natalie Eisenberg, CEO: Lemonly + Click Rain
“Dawn took an old, ugly marketing document I had and worked her magic! I now have a sleek, impressive marketing piece to present to my prospective clients. In addition, she has great vision when it comes to talking through long term strategic ideas for my business.”
- Scott Bradford: Lakeshore Financial Group
“Dawn is one of the kindest people I've worked with. She is gifted in client relations, excelling at communicating, negotiating, and problem solving & presenting concepts. She's a warm, calm, and gentle presence in meetings and at the office, and she truly cares about her clients. Personable and a joy to work with, Dawn brings years of client management and sales experience with her.
- JoAnna Ver Meer : Click Rain
“Detail, professionalism, likability, organization, communication - Dawn has a great client service pedigree and is an absolute pro at relationship building. I have also been impressed with her ability to manage conflict and keep clients and projects moving forward with consensus. It's not a coincidence that her hometown is Winner, SD!”
- Paul Ten Haken: Mayor Sioux Falls, SD
“Dawn holds an outstanding ability to navigate complex challenges, develop innovative campaigns, and deliver results that consistently exceed expectations. Her leadership style is characterized by approachability, open communication, and a genuine commitment to the professional growth of her team. Her passion for marketing and communications is truly unmatched and is evident in every project she undertakes.”
-Brittni Shoup-Owens: Journey Construction
“Dawn is great to work with. Fast when getting work done and very, smart creative work!”
-Jaron Anderson: SD Snows
“Dawn is an exceptional leader who knows how to foster a collaborative, innovative environment that brings out the best in each team member. She is creativity and encourages the team to think outside of the box to continue to innovate. She has an incredible attitude and passion for marketing that rubs off on anyone that has the chance to work along side her. Dawn will make an incredible impact on any team she is a part of!”
-Carly Scherb: Journey Construction
QUICK FACTS
What’s your WHY?
My family. Everything I do is for them! I want my kids and husband to be inspired by my hard work, dedication to my expertise and following my passion for helping people and businesses.
What do you do when you’re not working?
Watching my kids play sports, golfing, teaching golf, going on trips with the fam.
Biggest Fear?
