I’m a small-town girl at heart, a curious storyteller, and passionate about marketing & growing businesses…

Hi! I’m Dawn, the energy and passion behind Stunner Strategy, where I help construction companies grow and marketing teams thrive.

Ever since I was little, I’ve been obsessed with businesses and figuring out how to help them thrive. Fast forward through a marketing & business degree and 20 years in traditional marketing, digital marketing, sales, business development, and leadership, and I’ve found my sweet spot in the construction industry and mentoring marketers. I’m captivated by the people—their raw, hardworking ethic, their endless stories, and the meaningful and versatile projects that shape communities.

I’m a small-town girl at heart, I value transparency, authenticity, and building rock-solid relationships.

Whether it’s uncovering your unique brand identity or crafting winning proposals and strategies to attract your ideal customers, my solutions are always simple, actionable, and human-centered.

Having been in the marketer’s shoes and working alongside business owners, I know how easy it is to get stuck in the grind and lose sight of your brand identity and big-picture goals. I’m here to help you stop spinning your wheels, stand out, and create a brand that’s truly unforgettable.

I offer brand strategy development, marketing consulting, content creation, team mentoring, strategic planning and comprehensive growth plans tailored to your needs. Whether you’re a business leader ready to redefine your brand or a marketer seeking to elevate your skills, I’d love to help!

What Others Have to Say

“Awesome facilitator and engaging. Visionary. Passionate about her work and getting other people to engage and come along side her. Always a smile. She's an encourager.”

- Dave Van Niewenhuyzen, AIA : Journey Construction

“I truly enjoyed working with Dawn. She brought great ideas, a go-getter mentality and a warm personality to our office and our clients every day. Dawn excelled at building relationships both internally and with clients. She was a standout manager who brought a positive spark into the careers and lives of many of our team members.”

- Natalie Eisenberg, CEO: Lemonly + Click Rain

“Dawn is an exceptional leader who knows how to foster a collaborative, innovative environment that brings out the best in each team member. She has an incredible attitude and passion for marketing that rubs off on anyone that has the chance to work along side her. Dawn will make an incredible impact on any team she is a part of!”

- Carly Scherb: Journey Construction

“Dawn is one of the kindest people I've worked with. She is gifted in client relations, excelling at communicating, negotiating, and problem solving & presenting concepts. She's a warm, calm, and gentle presence in meetings and at the office, and she truly cares about her clients. Personable and a joy to work with, Dawn brings years of client management and sales experience with her.

- JoAnna Ver Meer : Click Rain

“Detail, professionalism, likability, organization, communication - Dawn has a great client service pedigree and is an absolute pro at relationship building. I have also been impressed with her ability to manage conflict and keep clients and projects moving forward with consensus. It's not a coincidence that her hometown is Winner, SD!”

- Paul Ten Haken: Mayor Sioux Falls, SD

“Dawn holds an outstanding ability to navigate complex challenges, develop innovative campaigns, and deliver results that consistently exceed expectations. Her leadership style is characterized by approachability, open communication, and a genuine commitment to the professional growth of her team. Her passion for marketing and communications is truly unmatched and is evident in every project she undertakes.”

-Brittni Shoup-Owens: Journey Construction

QUICK FACTS

What’s your WHY?

My family. Everything I do is for them! I want my kids and husband to be inspired by my hard work, dedication to my expertise and following my passion for helping people and businesses.


What do you do when you’re not working?

Watching my kids play sports, golfing, teaching golf, going on trips with the fam.


Biggest Fear?

Not living to my highest potential.