As Featured In:
Someone who understands the blue-collar mindset and the boardroom conversation.
I partner with construction leaders and in-house teams to create smart, strategic plans that actually get implemented. From fractional CMO support to targeted brand and marketing initiatives, I help you bridge the gap between where you are and where you’re trying to go, without the fluff, chaos, or trendy jargon.
“Dawn helped us finally connect the dots between our brand, marketing, and sales efforts. She just gets it—and she made our team better in the process.”
I've built a simple system that works.
I help construction leaders get clear on who they are, how they are different, and how to say it so they stop blending in and start attracting the right clients and crew.
With 20+ years of experience and the last 7 deep in construction. I bring real, straightforward insight on what works and what doesn't in this industry.
My clients don’t just get better looking websites or sharper messaging. They lead their markets with confidence, stand out, and grow with purpose.
If you’re ready for clarity, direction, and a brand that actually does your heavy lifting let’s get to work.
Resources
Find Your Competitive Advantage in 3 Minutes. Uncover the #1 reason clients should choose your firm and get a quick start guide to attract better clients and crew.
Click here to take the quiz →
Listen To The Blue Collar Brand Buzz
The show for construction leaders and marketers who are tired of blending in and ready to build a business that attracts the right clients and crew.
Listen to the latest episode here →
Ways To Work With Me
If you're in construction and tired of blending in, Dawn’s programs help you stand out, with strategy, clarity, and confidence.
Explore three ways to build a brand that attracts better clients, top talent, and long-term growth. Whether you're going DIY or want full-service support, there's a clear path forward waiting for you.
Click here to see all the options of how to work together →
Her leadership style is characterized by approachability, open communication, and a genuine commitment.
Dawn holds an outstanding ability to navigate complex challenges, develop innovative campaigns, and deliver results that consistently exceed expectations. Her leadership style is characterized by approachability, open communication, and a genuine commitment to the professional growth of her team. Her passion for marketing and communications is truly unmatched and is evident in every project she undertakes.
Brittni S
Marketing Strategist
Dawn will make an incredible impact on any team she is a part of!
Dawn is an exceptional leader who knows how to foster a collaborative, innovative environment that brings out the best in each team member. She is creativity and encourages the team to think outside of the box to continue to innovate. She has an incredible attitude and passion for marketing that rubs off on anyone that has the chance to work along side her. Dawn will make an incredible impact on any team she is a part of!
Carly S.
Marketing Strategist
She's a warm, calm, and gentle presence in meetings and at the office, and she truly cares about her clients.
Dawn is one of the kindest people I've worked with. She is gifted in client relations, excelling at communicating, negotiating, and problem solving & presenting concepts. She's a warm, calm, and gentle presence in meetings and at the office, and she truly cares about her clients. Personable and a joy to work with, Dawn brings years of client management and sales experience with her.
JoAnna V.
Marketing Strategist